Still, that fact hasn’t stopped people from shelling hundreds or thousands of dollars to make one. Everyone is doing them but, like blogging became the rage years ago, no one has the slightest clue whether or not these trailers are successful at selling books. Every publisher and author are creating them in hopes of propelling their book to the #1 spot on the New York Times bestseller list.įor those who haven’t seen one book trailers are like movie trailers in that the try to generate excitement for an upcoming book. In the book publishing world, book trailers are all the rage. So what does this have to do with book trailers? Instead they did it because everyone else was doing it. Rarely did they have a target audience in mind, a focuses message, or a way to measure the success of their blogs. The problem was that both people and businesses started blogging without a rhyme or reason. On the business side of things, CEOs and VPs of marketing become frustrated because they weren’t seeing the magical results that all the business magazines and websites told them blogging would give them. As a result people spend a lot of their time blogging only to give it up once they realized no one was reading it. So everyone started blogging without understanding or knowing what they needed to do to make their blog successful. Not only was everyone encouraged to have a blog but businesses were told they needed to have a blog in order to attract new customers, and fill their sales pipeline. Quite by accident, I started getting a following and learned the ins and outs of what it took to attract and keep a following.Ī few years later blogging become the thing to do. When I told people what I was doing, most of them just raised their eyebrows and wondered why I was doing something like that. I blogged because I liked the idea of sharing my thoughts and ideas with friends and family members. Having worked in marketing for nearly a decade, it’s been interesting to watch people and companies jump on the “latest and greatest” way to improve their marketing ROI without taking the time to understand what they were getting into.
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